EVENTS

September 26, 2024 11:00 am

Meet on 6 | 6th Floor Suite 6-180

Tailored for interior designers, this session delves into the transformative potential and challenges posed by ChatGPT and generative AI in the realm of design branding. It offers a deep dive into how these technologies can elevate design processes, enhance creative brainstorming, improve personalized client interactions, and build brand individualization. We will also take a critical look at the ethical dilemmas and risks associated with AI, such as the propagation of inauthentic designs, potential infringement on intellectual property, and the dilution of original design principles. Participants will engage with strategies to harness AI’s power responsibly, ensuring their branding efforts remain genuine and ethically sound. By navigating the dual aspects of AI’s capabilities and pitfalls, interior designers will learn to effectively integrate these tools into their branding strategies, ensuring their work remains innovative yet true to their business vision.

Maria Martin is an interior designer based in Austin, Texas, and a 2019 ASID Ones to Watch Scholar. She believes that design should be as mobile and dynamic as the inspiration that fuels it, and that tech solutions should improve processes and be designed for an interior designer’s lifestyle.

After spending years designing interiors, she pivoted into creating solutions for improved client-focused experiences, founding Design Appy, a program that transforms iPads into mobile design studios. Maria was featured in recent Forbes, Fast Company and Architectural Digest articles investigating the intersection of Generative AI and design, leveraging ChatGPT and innovative technologies to refine industry standards. She is a co-host of the Designer Discussions podcast, focusing on marketing, branding, PR, and business advice for designers.